Evaluation Category
Advertising Reach
How the museum will be marketed regionally, nationally, and internationally.
$450,000
Planned annual destination marketing investment
Planning projection
250,000
Attendance the marketing plan is built to support
Planning projection
Supporting sections
How Will the Museum Be Marketed to Regional, National, and International Visitors?The marketing strategy is built on the principle that more distinct experiences create more reasons to visit Orange County rather than competition among existing attractions. It focuses on itinerary integration, hotel and resort distribution, travel-trade and ticket-distribution channels, and regional, national, and international family audiences.How Will the Museum Strengthen the Orange County Visitor Experience?The document summarizes the tourism planning priorities that shape the visitor experience — from resort and hotel partnerships and convention group experiences to multilingual services, accessibility, weather resiliency, itinerary integration, and repeat visitation. Each priority will continue to be evaluated as the project advances.
This is part of this portal — the full supplemental resource document lives here in the portal.
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