Evaluation Category
Economic Benefit
Regional economic activity, visitor spending, and employment.
$44.9M
Estimated annual regional economic activity
Planning projection
60%
Share of visits from outside Orange County
Planning projection
$24.3M
Estimated annual off-site visitor spending
Planning projection
48,000
Attributable hotel room nights
Planning projection
$584,640
Estimated annual TDT revenue
Planning projection
250,000
Estimated annual attendance used throughout the model
Planning projection
Supporting sections
What Economic Impact and Return on Investment Will the Museum Generate?Under the approved opening year model of 250,000 annual visits, 60% of visitation is expected to come from outside Orange County. The document estimates approximately $44.9 million in annual regional economic activity, 48,000 attributable hotel room nights, approximately $9.74 million in attributable gross hotel revenue, and approximately $584,640 in annual Tourism Development Tax revenue.What Planning Assumptions and Methodology Support the Projections?All figures in the supplemental document are preliminary planning estimates developed from national benchmarking of comparable children’s museums, Orlando tourism data, the museum’s operating model, and standard economic impact planning practices. The document states that a final economic impact analysis would be completed during final project development using an accepted economic modeling methodology.Why Does Central Florida Need a Standalone Children’s Museum?A metropolitan region of nearly three million residents — and one of the world’s best known family tourism destinations — still operates without a standalone, destination-scale children’s museum. The supplemental document frames this as a missing category of civic and cultural infrastructure rather than simply another attraction, and describes a museum designed to serve tourists and residents at the same time.
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