Tourism Industry Collaboration

Hotel, transportation, travel-trade, cruise, and destination partnerships.

$450,000

Planned annual destination marketing investment

Planning projection

250,000

Attendance the marketing plan is built to support

Planning projection

971 E. Plant Street

Museum site, Historic Downtown Winter Garden

~2 miles

Discovery Trails

Supporting sections

How Will the Museum Be Marketed to Regional, National, and International Visitors?The marketing strategy is built on the principle that more distinct experiences create more reasons to visit Orange County rather than competition among existing attractions. It focuses on itinerary integration, hotel and resort distribution, travel-trade and ticket-distribution channels, and regional, national, and international family audiences.How Will Visitors Reach the Museum, Park, and Move Through the Destination?Located at 971 E. Plant Street in Historic Downtown Winter Garden, the museum sits within one of Central Florida’s most walkable downtown districts while maintaining regional access through major highways, public transportation, bicycle infrastructure, and future hospitality partnerships.How Will the Museum Connect with the West Orange Trail?The museum is planning approximately 2 miles of Discovery Trails connecting the campus directly to the West Orange Trail — envisioned as an outdoor extension of the museum experience combining environmental education, outdoor recreation, eco-tourism, public art, and family engagement.

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