Quality & Longevity

Long-term relevance, exhibit renewal, and the 10-year sustainability and growth strategy.

34,700 SF

Planned I AM Children’s Museum built campus (2,700 SF historic home + 20,000 SF indoor + 12,000 SF outdoor)

250K / 300K

Opening year and mature year attendance projection

Planning projection

8.3+

Projected visitors per square foot

Planning projection

Supporting sections

How Will the Museum Sustain and Grow Over Its First Ten Years?The strategy is built on a diversified audience and a diversified revenue base rather than a single attendance assumption. Local families and membership drive repeat visitation, schools create weekday attendance through field trips, and tourism expands reach — supported by planned exhibit renewal, rolling capital and technology replacement planning, expanded programming, corporate partnerships, philanthropy and access funding. Sustainability is deliberately structured so the institution does not require every projection to go exactly according to plan.How Will Technology Support the Museum Experience?The museum is designed around hands-on, child-led exploration rather than screen-based entertainment. Technology is used where it enhances learning, accessibility, operations, and personalization — and never as a replacement for imagination, movement, or family interaction.How Does the Museum Compare with Established Children’s Museums Nationally?Children’s museums across the United States show that highly interactive institutions generate significant annual visitation across a wide range of facility sizes. Comparable institutions in the approximately 30,000 to 67,000 square foot range serve roughly 250,000 to 500,000+ people annually, which is the basis for the museum’s 250,000 opening / 300,000 mature attendance projection.

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