Evaluation Category
Tax Revenues
Attributable hotel room nights and Tourist Development Tax generation.
$203
Fixed planning ADR used in every scenario
Planning assumption
0.48
Attributable hotel room nights per overnight visitor visit
Planning assumption
48,000
Attributable hotel room nights at 250,000 visits
Planning projection
$9.74M
Estimated gross hotel revenue at 250,000 visits
Planning projection
$584,640
Estimated annual TDT revenue at 250,000 visits
Planning projection
$5.65M → $7.07M
Museum operating revenue, Year One to Year Five
Planning projection
Supporting sections
How Were Attendance and Revenue Forecasts Developed?The forecast model applies one fixed planning Average Daily Rate of $203 per hotel room night across every attendance scenario, converts overnight visitor visits into attributable hotel room nights at 0.48 room nights per visit, and calculates Tourism Development Tax at 6% of estimated gross hotel revenue. No hotel rate inflation, seasonal premiums, resort fees, or hotel food and beverage revenue are included.What Economic Impact and Return on Investment Will the Museum Generate?Under the approved opening year model of 250,000 annual visits, 60% of visitation is expected to come from outside Orange County. The document estimates approximately $44.9 million in annual regional economic activity, 48,000 attributable hotel room nights, approximately $9.74 million in attributable gross hotel revenue, and approximately $584,640 in annual Tourism Development Tax revenue.How Will the $25 Million TDT Capital Investment Be Deployed?The request is for $25,000,000 in Tourist Development Tax funding, distributed as $12,500,000 in 2027 and $12,500,000 in 2028. Funding would be invested exclusively in permanent capital assets — design and construction readiness in 2027, and facility construction and visitor-serving improvements in 2028.
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